Graphic Design and Branding

Exile Creative Group is graphic design studio that believes building a solid brand through strong logo design and cohesive marketing material,
can become a company’s greatest asset. Through strategically designed communications across a variety of print and electronic media, our graphic design services help create or revitalize a brand.

Over the course of the last 10 years, we have built a strong reputation on delivering high quality, branded solutions
in a range of industries and in a variety of formats.

Logo Design

A company’s brand & logo defines who they are and what they stand for.

When we design your new logo, we include:
• Custom logos that showcase your company’s image
• Cohesive looking stationery and marketing collateral that reflects who you are
• Cohesive branding in your overall print and electronic materials

Over the course of the last 10 years, we have built a strong reputation on delivering high quality, branded solutions
for a wide range of industries and in a variety of formats.

Your logo should stand out and be recognized among the slew of others in the same market space. Stay away from overly used icons, like globes and arrows. Keep in mind that a logo doesn’t need to say what a company does. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. So don’t feel like your coffee shop’s logo needs to show coffee beans. It doesn’t have to state the obvious.

Strong logos translate well across different mediums. Will your logo evoke the same meaning on a business card as it will on a billboard? Keeping the design simple allows for flexibility in size. Also keep in mind that it should reproduce well in black and white and reads well in smaller sizes.

Milton Glaser created the “I Love New York” logo in 1975. Thirty-six years later, shirts and tchotchkes bearing that ubiquitous emblem still line the walls of gift shops around the world. “I did the bloody thing in 1975, and I thought it would last a couple of months as a promotion and disappear,” said Glaser in a 2009 interview for Big Think. It’s the neutrality of a design that makes a logo timeless.

Before embarking on any sort of marketing campaign, you must first nail down your target audience. A logo needs to accurately reflect a company’s culture and values: the company’s essence. Designing for a lawyer? Ditch the fun approach. Designing for a daycare? Nothing too serious. Color is a major attribute in determining the appropriateness of a logo design. Different colors are associated with different meanings in different cultures, and evoke different emotional responses. It’s important to think about how the colors in your logo reflect your brand values and the services or products you sell.

  • The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.

    Paul Rand American graphic designer best known for his corporate logo designs, including the logos for IBM, UPS, ABC Network, etc.
  • I met Sandra 5 years ago when I relocated from New York City to Las Vegas after spending over 20 years in sales and marketing in major financial institutions on Wall Street. Since then, we have completed many projects together including sales collateral and training materials, advertising, direct mail, web sites and PR for both — B2B and B2C product offerings. Sandra's skills are top-notch, nothing short of Madison Avenue! Her ability to create and execute innovate and effective marketing and collateral materials, plus new product introductions, as well as branding are unsurpassed. She consistently delivers time after time

    Elizabeth Brager Las Vegas
  • Exile Creative Group delivers a rare combination of creative conceptualization, incredible design and marketing savvy.  Sandra is a talented designer who not only drives creative direction and produces exceptional visuals but also quickly grasps business concepts and translates them into effective designs...

    CMarie Consulting / Charlotte, NC
  • Exile Creative has always gone beyond the call of duty to get projects done on time and within budget. Their ability to take rough idea scratches on a piece of paper to a fully executable print campaign made it a true pleasure to work with them. Sandra always delivers more than is expected.

    Douglas Geinzer Recruiting Nevada/Las Vegas HEALS/CEO
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